Brazen-powered landing pages let you offer a variety of engagement options like QuickChat, FAQs, or event promotion. You can add their links to marketing campaigns, your organization’s website, email signatures, or even your recruiters' LinkedIn profiles.
In addition to specific job landing pages, you can create custom landing pages that display content specific to particular recruiters, subjects, or regions, and offer the option to chat with a recruiter or sign up for an event directly from them.
However, no matter which type, a landing page must be associated with a job record in the Jobs section of your account. If we are importing your jobs through a job feed, those jobs are automatically created in Jobs for you. In order to create a custom landing page, you’ll need to first create a job record manually.
To do so, select Jobs in the sidebar, then New. Fill out all required fields.
Job Title and Company will appear as your landing page header. The Description field will make up the bulk of your custom page’s content.
Save your changes. The record you created will now appear at the top of the list.
Viewing Your Landing Page
To view your landing page, click the three-dot More menu to the right of the job record and select Copy Landing Screen URL.
This copies the landing page link to your clipboard, which you can then paste into a new browser window. To make edits to your job, and therefore its landing page, click its Job Title in your Jobs list.
Customizing Your Landing Page
While any content appearing on the left half of your landing page reflects the job information that you’ve provided in your job feed or job record, your Headline, Logo, and Background Color appearing across all of your landing pages are customizable.
You can also change the terminology used beneath the Chat Now call to action. The default term is “Recruiters”, but you may change it to another term that suits your needs better, like “Alumni” or “HR Staff”.
To customize your landing page design and terminology, from your Account Home, under Account in the sidebar, select Branding.
Adding Engagement Options to Your Landing Page
You can add options for candidates to Chat Now, Sign Up for an Event, or Browse FAQs on your landing page. Click the three-dot More menu to the right of your job record and select the option(s) you'd like to offer:
- Manage Events: Choose upcoming events you’d like to promote
- Manage Series: Choose upcoming series you’d like to promote
- Manage Recruiters: Select one or more recruiters you want to make available for QuickChats
Enabling Apply on Your Landing Pages
To add an Apply Now option to your landing pages, under the Job Landing Page section of your Account Branding, check the Enable Apply Now Button box, and save.
Once you check that box, any landing page which is already displaying chat options (Chat Now or Sign Up for an Event) will also display an Apply Now button.
When a candidate clicks Apply Now, the chatbot greets them and asks for their email address to receive job alerts. A candidate can either provide their email or choose to decline. The chatbot then offers them a link to the job’s application page on your career site. Candidates who do provide their email for job alerts will be included in the Contacts Report.
The Apply Now option is only available for landing pages. It does not display on the Job Req BrazenBot, as candidates chatting there are already on your job req and see the option to apply.