Brazen-powered landing pages let you offer a variety of engagement options like QuickChat, FAQs, or event promotion. You can add their links to marketing campaigns, your organization’s website, email signatures, or even your recruiters' LinkedIn profiles.
In addition to specific job landing pages, you can create custom landing pages that display content specific to particular recruiters, subjects, or regions, and offer the option to chat with a recruiter or sign up for an event directly from them.
However, no matter which type, a landing page must be associated with a job record in the Jobs section of your account.
Create a Job Record
If Brazen is importing your jobs through a job feed, job records are automatically created for you. In order to create a custom landing page, you need to first create a job record manually.
- From your Account Home, select Jobs in the sidebar, then click New.
- Fill out all required fields. Job Title and Company appear as your landing page's header. The Description field makes up the bulk of your custom page’s content.
- Save your changes. The record you created appears at the top of the list.
View Your Landing Page
To view your landing page, click the three-dot [...] Action menu to the right of the job record and select Copy Landing Screen URL.
This copies the landing page link to your clipboard, which you can then paste into a new browser window. To make edits to your job, and therefore its landing page, click its Job Title in your Jobs list.
Customize Your Landing Pages
While any content appearing on the left half of your landing page reflects the job information that you’ve provided in your job feed or job record, your Headline, Logo, and Background Color that appears across all of your landing pages are customizable.
You can also change the terminology used in the call to action, as in "Recruiters are available to chat." The default term is “Recruiters”, but you may change it to another term that suits your organization's needs better, such as “Alumni” or “HR Staff.”
To customize your landing page design and terminology, from your Account Home, select Account in the sidebar, then Branding.
Add Engagement Options
You can add options for candidates to Chat Now, Sign Up for an Event, or Browse FAQs on your landing pages. Click the three-dot [...] Action menu to the right of your job record and select the option(s) you'd like to offer:
- Manage Events: Choose upcoming events you’d like to promote.
- Manage Series: Choose upcoming series you’d like to promote.
- Manage Recruiters: Select one or more recruiters you want to make available for QuickChat.
Enable Apply on Job Landing Pages
To add an Apply Now button to your landing pages, under the Job Landing Page section of your account's Branding, check the Enable Apply Now Button box, and save.
Once you check the Enable box, any landing page which is already displaying chat options (Chat Now or Sign Up for an Event) displays an Apply Now button.
When a candidate clicks Apply Now, BrazenBot asks for their email address in order to receive job alerts, or they may decline if they wish. Candidates who do provide their email for job alerts are included in the Contacts Report.
They are then shown the Opportunity URL you provided for the job record, which is the job’s application page on your career site.
Apply Now is only available for Job landing pages. It does not display on the Job Req BrazenBot, as candidates chatting there are already on your job req and see the option to apply.