If you are using a third party marketing tool such as Facebook, Google Tag Manager or DoubleClick, you can add tracking pixels to send conversion data back to your ad servers.
The term "tracking pixel" encompasses a variety of image-download and Javascript techniques which are used to track user behavior. When a user visits a website that instructions them to request the pixel, their browser sends certain identifying information along with the request which can be captured by the responding server. This can then be correlated with previous/future pixel downloads, and other captured information, to build a model of user behavior.
When you provide a tracking pixel, Brazen offers two places where it can be "fired"—after the user converts from your landing screen, by signing up with their name and email address, or once they complete the registration form for your event.
Setting up Tracking Pixels
1. Navigate to Settings > Tracking Pixels for the event or template where you'd like to add the tracking pixel.
2. Copy and paste the code from your tool into the text area. Multiple pixels are supported.
3. Save your changes
Capturing Metrics
Brazen automatically downloads your tracking pixel content and places it on the page (not visible to the user) when the user has reached the conversion point specified. The downloading of the pixel triggers the capturing of metrics in your tracking software.