When you register for an online event on the Brazen platform, the event host will create your booth, and you will receive an automated email with instructions to login and complete your booth. Be on the lookout for an email titled "Booth Owner Login Details: *|Event Name|*” We recommend setting your booth up as soon as you receive that email so that participants who register for the event are able to learn more about your organization and you can maximize your marketing opportunities.
For more training resources for Booth Owners, view this article.
 |
For more information on and inspiration for the kinds of content you can add to a booth, visit brazenU. Build Your Booth's Build Engaging Content unit includes inspiration and tips for booth content, including making embedded videos mobile friendly. |
If you have participated in a previous online event, you can login to Control Center using your email address and the password you created previously. If this is your first time participating in an online event on the Brazen platform, you will receive a temporary password to login with. Login to Control Center: http://app.brazenconnect.com/cc/home
If you need any login assistance, please reach out to repsupport@brazen.com or navigate to our password reset page and enter the email address your "Booth Owner Login Details" email was sent to.
Manage your booth(s)
When you login to Control Center, you will see any booths you have access to for upcoming and previous events.* This makes it simpler to manage and replicate your booths across events, so you can spend more time participating in the event and following up.
To get your booth setup with content and representatives and manage your booth settings, click “Edit” under “Operations.” To access the event landing screen to login to the event or share the event link, click “View.”
*Don’t see a booth you setup in a previous event but want access to copy content over? Email repsupport@brazen.com to be granted access so that the booth(s) appears under “Previous Booths.”
From your Brazen Control Center Home, locate your assigned booth, then click Edit Booth. Your Booth Home will open to the Settings tab. Here you can edit your booth's General Information, Social settings, and Drop-Off Note. To edit the Booth Tags, please contact your Brazen Administrator or event host.
The General Information section includes:
- Title — Your booth's name that appears in the Event Lobby and within the booth to help attendees identify it.
- Company (Expo only) — Your organization's name.
- Booth Logo — The image displayed in the Content tab of your booth, usually your organization's logo. If you do not upload a Booth Image, your Booth Logo will appear on you booth's Lobby Card.
- Booth Image — An image displayed on your booth's Lobby Card.
The Social section allows you to include links to your organization's social media pages where attendees can further engage with you.
The Drop-Off Note section allows you to enable and customize your booth's Drop-Off Note. A Drop-Off Note gives candidates/attendees the ability to send a message to a designated email address if they can't chat at the live event or would like more information about your booth. Attendees will not see the email address in the Drop-Off Note popup window. The Drop-Off Note will appear within the People, Discussion, and Content tabs inside a chat or Content Only booth. Read more about enabling Drop-Off Notes.
Remember to Save as you make changes to your booth settings. Click Preview to view what your booth looks like in the event.
The Content tab allows you to manage the information and multimedia content that attendees see inside the booth.
Depending on the booth type, each booth can contain up to 3 tabs of content:
- The Home tab acts as the front page and is the first thing visitors see when they enter your booth.
- The Opportunities tab lists jobs, positions, or programs added to the booth. You can add opportunities manually or utilizing SmartQueue on the Opportunities page, if available. You must enable this tab manually.
The Opportunities tab is not available in Content Only booths. - The Custom tab lets you display whatever content you want. You must enable this tab manually.
Tabs
Each tab consists of 4 main fields:
- Title — You can modify the title of on the Opportunities and Custom tabs. Use a specific and engaging title so attendees know what the tab contains. The Opportunities tab could be Career Opportunities or Our Programs. The Custom tab could be About Us, Our Mission, Our Culture, or How to Get Here.
- Banner Image — The large image displayed above the booth's content. Use this as a chance to add your organization's logo or other branding material. If you don't upload a banner image, the booth displays a default image.
- Overlay Text — This text appears over your banner image. You can include a brief phrase to engage participants and define what you are exhibiting in the booth.
- Content — Use the quality over quantity rule of thumb when adding content. You don't need to add all of your website's information. Instead, give attendees some background on your organization or department. Use this space to provide a brief description, synopsis, or mission statement. You can include text, links, images, and embedded multimedia content.
Remember, attendees can view your booth before, during, and after the event. Provide enough information to attract attendees, and link back to your website for them to learn more in their own time.
Opportunities tab
The Opportunities tab links directly to the Opportunities section*. Use this space to introduce or summarize your opportunities/programs or open positions. Instead of listing out available opportunities/programs/positions or provide links here, we recommend doing that through the Opportunities section.*
*Learn how these two pieces come together to benefit your organization in step 5!
Custom tab and organizational video
Use the Custom Tab to include any further information that makes your organization stand out. It can include information about your mission statement, benefits, videos, resources, hyperlinks to your organization's website, or literature that attendees might find useful or informative. Click here to learn how to add a PDF to the custom tab in your booth.
The organizational video allows you to embed a video which introduces your organization or additional employment information. The URL for the video preferably comes from a video streaming service like YouTube, Vimeo, Wistia, Vzaar, or Vine. Note, for the video to be viewed within your booth, you need to add the embed code. A traditional link will not allow for in-booth video viewing.
- Learn how to embed a YouTube video
- Learn how to embed a Vzaar video
- Learn how to embed a Vimeo video
- Learn how to embed a Wistia video
Booth Preview Content
Booth Preview Content is a teaser that can be viewed from the lobby when a participant hovers their cursor over your booth, and can help bring more participant traffic into your booth.
The Booth Preview Content can include text, picture or links. For recruiting events, we recommend you add locations of your specific opportunities, as well as the primary desired background of the attendees.
You may also want to use text to encourage participants to connect with you, such as “Visit our booth to learn more about our exciting opportunities in Sales and Marketing” or awards you have won. 2048 characters maximum (including markup), so err on the side of brevity.
Adding a booth Representative is easy, and an essential part of a successful event.
We recommend adding Representatives at least 48 hours before the start of the event to allow your team enough time to set up their profile. When you add a Representative, they receive an automatic email with registration and login instruction. If you are participating in the event with your team, don't forget to add yourself!
When adding Representatives, keep in mind the Representative Limit for your booth. The maximum number of Representatives allowed is shown on the booth's Representatives page. If you have questions about the number of Representatives you can add, please contact your event host.
Read more about event Representatives here.
5) Add Opportunities & harness the power of SmartQueue™
Opportunities Section: Use this space to introduce or summarize your opportunities or open positions.
The jobs you add here will appear directly below any content you added to the Opportunities Tab. To add opportunities, click “Add New Opportunity” and specify the opportunity title, location, and a link to further information on your organization’s webpage. Adding opportunities here will automatically enable your Opportunities Tab, discussed above, and create a bulleted-list in the content section.
Once you have added at least one opportunity, you will be able to enable the SmartQueue™ feature. Brazen's SmartQueue™ technology helps representatives match participants to specific job opportunities, programs or departments in each booth, and then smartly prioritize them based on the participant's background and fit. SmartQueue makes the most of your team's time during a busy event.
Here is how the Opportunities section and the Opportunities tab come together and display in your booth:
When a participant clicks "Chat," they will be prompted to select an opportunity and then answer any associated SmartQueue questions. They will then be prioritized in line based on their answers. You will have access to their SmartQueue scores during live chats.
You can create a series of Yes/No questions that participants will be prompted to answer when entering your booth to prioritize the most qualified participants. You can structure questions based on general criteria like type of degree, GPA, or years of experience, or get more specific like programming language or experience with certain technologies.
When a participant gets in line to chat one-on-one with you, they'll select the opportunity that interests them and then be asked to answer your qualifying questions. Those with the best responses will be moved toward the front of your line.
Now that you've successfully built your booth for the event, show it off!
The event host for your event will be doing the bulk of the marketing for each online event. We do however encourage exhibitors to market through your channels as well. It's a great opportunity to easily meet and connect with participants and the more exposure the better! If you have any questions about marketing specifics, please check with your event host or you can submit a help request to Brazen Support.